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Capability / cross-industry

Sites that sell in five languages

The brief. Australian businesses serve customers who don't shop in English. A site that only speaks English quietly loses them.

Cross-industry capability — live site screenshot
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The problem

Most small-business sites are English-only. Bolting on Google Translate looks cheap, breaks layout, and does nothing for search. Proper localization is usually treated as a big, expensive project — so it never happens.

What we built

  • Native multilingual sites as standard — five languages including right-to-left support for Arabic.
  • Real translations, not a translate widget.
  • Language-aware routing and metadata (hreflang) so Google indexes each language.
  • One codebase, many markets — add a language without rebuilding the site.

The stack

i18nexti18next-browser-languagedetectorReactSEO hreflang

By the numbers

5

languages

true

rtl support

The outcome

A business stops losing every customer who doesn't read English — and starts ranking in the languages its market actually searches in.

This is the Goldman Forge Multilingual Expansion, proven on a live business.

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